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Q3 2013 RAJAR update

The latest RAJAR results have been released revealing a number of  significant developments. The weekly reach for all radio listening in the UK is back up above the 90 per cent mark, with the Quarter 4 2013 RAJAR results showing 90.9% of the population are tuning…

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A Christmas Special from Sound Creative

At  Sound we like to be brave in broadcast, so when we were asked to appear in one of the most talked about Christmas specials on the BBC this year we jumped at the chance. If only we had known what we had in store……

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What makes a great Christmas campaign?

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Cofunds host RDR: One Year On

On 22nd November 2012 we discussed RDR beyond the theory; the challenges and opportunities ahead. This was the first time that an independent company had communicated interactively with advisers on this subject and the activity established Cofunds as not only a leader in the sector…

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BBC Local Radio Awards: A round up of the winners

Now in its fourteenth year, the Frank Gillard Awards celebrated the leading stations and professionals in BBC local radio last week. According to the last RAJAR report, the BBC Local radio network combined reaches 9,263,000 people, which is more than most national stations. Speaking at…

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Broadcast News: The Revival of ‘Local’ in the News

On Tuesday 26th November 2013, when Estuary TV broadcasts to a potential 240,000 viewers in Grimsby for the very first time, every media professional in the country should be sitting up and taking notes. Why? Because it is the first stage in what could be…

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Ford says Radio can challenge Facebook as the new media darling.

This blog has been written by Sound’s newest addition, Frankii Hart. Tweet us know your comments at @soundcreative! There is a common misconception that the birth of social media bore the death of radio. In this line of thinking, broadcast is defined as one or…

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RAJAR Q3 2013 update

The statistics released for this Quarter indicates that the way we are listening to radio continues to develop, with more platforms available to audiences, digital radio listenership is increasing. 47.7 million adults tuned into their selected radio stations in Quarter 3 and for the first…

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Sound Campaign Highlights

We at Sound are excited to show you our latest 2013 highlights video, showcasing some of our best campaigns from the last few months. This video shows the variety of campaigns we have worked on, and our ability to take campaigns from the normal ‘radio…

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Butlins Splash Video Highlights!

Sound Creative delivered all aspects of the publicity campaign for the launch of the brand new Butlins waterpark  ‘Splash Waterworld’. This resulted in extensive national and regional coverage across radio, TV and online platforms including a live down-the-line interview on Sky News, a feature on…

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