Vitalise

To raise awareness of Vitalise and its unique offering – respite care for carers and those with disabilities.
To increase Vitalise’s profile within the media throughout the year.
To drive increased public understanding of carers and their need for respite care, as well as encourage carers to seek support.
To drive increased bookings at the Vitalise centres

An 8 month strategic approach (so far), looking at calendar pegs and news hooks throughout the year where Vitalise can share its story.
We took a consultative approach, working with Vitalise to develop timely stories that excited the media, including ‘Everyone needs a break at Easter’ and ‘Will the Paralympic legacy last’.
Crucially we ensured that we had all the best available assets available to ensure the story worked for radio and TV – we interviewed case studies about their real life experiences as carers and disabled, we secured filming rights at the Vitalise centres, and we offered Vitalise’s CEO Chris Simmonds for interview when possible.

3 campaigns so far, gaining coverage on over 330 stations.
TV interviews with Chris Simmonds and case studies, and features at the Vitalise centres on BBC London, ITV Granada and ITV Meridian.
Significant increase in bookings at Vitalise after the campaigns.
Increased awareness of Vitalise as a respite provider and credible expert on disability and care within the media.