Diamond: Heatworld Takeover!

We are delighted to announce that the second year of Diamond and Heatworld collaboration has gone live this week. For the second year in a row we were asked to develop and produce a media partnership strategy that would engage the Heatworld users with relevant and entertaining content whilst driving traffic to the Diamond website and ultimately building brand advocacy with Diamond’s target audience.

We created and co-ordinated all aspects of the ‘Get the Celebrity Look with Diamond’ campaign, which showcases a celebrity make-over video, a competition to win a shopping spree as well as a link to an additional Diamond promotion. The inclusion of the video was a particularly strong asset in this campaign, appealing to the socially conscious target audience. The ‘Fake it to make it’ video, shot on Carnaby Street with presenter Sam Homewood, shows the viewer how to feign the celebrity look in a light-hearted and humorous way. To see our behind-the-scenes filming of the video click here.

The four week partnership features a Diamond homepage takeover for an entire week plus Diamond’s own advertorial page and presence on Heatworld’s social media outlets throughout the month. Traffic drivers across the site lead users to our advertorial page, and we have also secured newsletter inclusion and a permanent editorial button for the entire campaign

To see our campaign in action click here. If you want to find out how media partnerships can help you reach your audience then get in touch here.

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