Ofcom announced fundamental changes to the Broadcast Code

This is great news for clients and brands as the new code allows us to integrate brand messages deeper into editorial without the old requirements of separation and editorial independence. This means that presenters, celebrities and brand ambassadors will be able to openly promote brands and products within programming.

The people that are best placed to make the most of these changes are an agency that have been working within the editorial since they have been in existence – perhaps us?

The Broadcasting Code can be found here:

http://stakeholders.ofcom.org.uk/broadcasting/broadcast-codes/broadcast-code

A Statement on Ofcom’s Broadcasting Code Review: Commercial communications in radio programming can be found here:

http://stakeholders.ofcom.org.uk/consultations/bcrradio2010/statement

But, why not book a workshop / brainstorm with the team at Sound Creative so we can explain the changes and ensure we are integrating your key messages into the radio editorial in the most effective way?

Be sure to contact info@soundcreative.co.uk and give us a little background or give us a call on 020 7253 5300 and let’s have a chat..