RAJAR Q3 2013 update

The statistics released for this Quarter indicates that the way we are listening to radio continues to develop, with more platforms available to audiences, digital radio listenership is increasing. 47.7 million adults tuned into their selected radio stations in Quarter 3 and for the first time over 50% of listeners are accessing them from a digital device.

Ford Ennals, CEO of Digital Radio UK, has commented: “This quarter shows excellent digital station performance, with outstanding growth from Kiss and debut figures for Kisstory, strong growth from decade stations and BBC Radio 5 Live over the summer. Digital radio offers listeners a wide and increasing range of station choice and the popularity of these stations has bought about a fundamental shift in listening with listening to analogue stations in home now being less than 50%.”


47.7 million adults or 90% of the adult (15+) UK population tuned in to their selected radio stations in the third Quarter of 2013. This is up by approximately 1 million adults on the same quarter of the previous year (Q3, 2012). The total average number of weekly hours listened to radio for this Quarter is 1.03 Billion.


The share of all radio listening via a digital platform now stands at 35.6% compared to 31.3% for the corresponding period last year (up 14% year on year). The share of listening to DAB has increased by 13% Year on Year to 23.0% of all listening (20.4% in Q3, 2012).

Listening to radio via a digital platform in terms of weekly reach has increased by 13% year on year, with 27.0 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, Online) each week (up from 23.9 million in Q3, 2012). 24 million adults have access to a DAB receiver, up 10% Year on Year.

Digital listening hours

Digital listening hours for Q3 2013 increased 14% from 320 million hours in Q3 2012 to 366 million hours. DAB radio is still the most popular device when it comes to listening digitally, accounting for 65% of all digital hours (23% of Total Hours). Listening via DTV (Digital Television) represents 14% (5% of Total Hours) and listening Online 16% (6% of Total Hours) of all digital listening hours.


In terms of share of listening hours via location, 63% takes place in the Home, 21% in a Vehicle and 16% in the Workplace or elsewhere.

Mobile listening

24% of adults have listened to radio via their mobile phone, up 38% Year on Year whereas 41% of 15-24 year olds have listened to radio via their mobile phone, up 22% Year on Year.




The figures for Quarter 3 2013 show all BBC Radio reached 35.11 million people every week (from 34.66m last year and 35.88m last quarter) and posted a share of 53.4% (53.9% last year and 54.2% last quarter).

BBC Radio 1

Radio 1 had an average weekly audience of 10.8 million, a 1.8% quarter-on-quarter fall, during the three-month period.

Radio 1 breakfast DJ Nick Grimshaw lost just over 300,000 listeners in the third quarter, and is now more than one million below the audience level enjoyed by his predecessor Chris Moyles. Grimshaw’s breakfast show attracted 5.58 million listeners on average each week in the three months to 24 October, according to the latest official Rajar figures published on Thursday. This was down 305,000 on the previous quarter’s 5.88m, when Grimshaw managed to stem the exodus, posting a slight increase in listeners, and 17% on the same quarter in 2012. The 29-year-old’s audience is now 1.12 million below that of Moyles’ last quarterly listener figure of 6.7 million.

BBC Radio 1 Extra

A station doing well for the BBC is 1Xtra, now with a record audience of 1.19 million weekly listeners across the period, up from 1.11 last year and last quarter.

BBC Radio 2

BBC Radio 2 has added an extra million listeners in the last year, but has dipped under the 15 million listener mark achieved last quarter, going down to 14.9m in the latest survey. The station had a share of 16.9% – from 15.6% last year and 17.2% last quarter – while The Chris Evans Breakfast Show drew an audience of 9.35 million listeners every week – compared to 8.55m last year and 9.75m last quarter.

BBC Radio 3

Radio 3 saw another drop in its breakfast audience, from 615,000 to 533,000. But the station’s total listener numbers rose 1.5% quarter on quarter to just over 2 million, during a period that included its annual coverage of the Proms.

BBC Radio 4

Radio 4′s total audience fell by 1% quarter on quarter to 10.86 million.

BBC Radio 5 Live

BBC Radio 5 Live grew its audience by 1.4% in the quarter to 6.12 million, rising 0.5% year on year. Digital sister station Radio 5 Live Sports Extra, which carried live Test Match Special coverage of England’s Ashes cricket victory over Australia, attracted a record 1.52 million listeners, up 60.7% quarter on quarter and 51.4% year on year.

BBC Asian Network

BBC’s Asian Network fell 5.5% quarter on quarter and 5% year on year to 555,000 listeners on average each week.

BBC 6 Music

BBC 6 Music attracted 1.73 million listeners on average in the quarter, down 3.4% over the previous three months, but up 6.9% year on year.

BBC World Service

BBC World Service posted a UK reach of 1.46 million (from 1.39m last year and 1.36m last quarter).


Bauer Radio

Rajar figures for Q3 2013 show Bauer Radio reaches 14.3 million listeners with its Passion Portfolio recording its highest-ever reach.

Capital has added 865,000 new listeners in the past year across the UK, and 95.8 in London remains the station with the most commercial listeners at 2.2m. Nationally, Capital has overtaken Heart as the biggest commercial radio brand.

The main Absolute Radio station is up year-on-year but has lost over 300,000 listeners this quarter following its highest ever reach of almost 2m last quarter.


Kiss is on top form for Bauer Media as the brand reaches over five million listeners nationwide.

Metro & TFM

No movement at TFM, which has now completed its first full RAJAR period since combining fully with Metro Radio, posted figures are exactly the same. TFM still has the 190,000 listeners it had before it was merged. Hours and share are down slightly but it is still attracting the same amount of listeners. Metro Radio meanwhile recorded its best performance for seven years, reaching 444,000 listeners in the quarter.


Magic pulled in 1.967 million London listeners in the third quarter, a 4.9% increase on the previous quarter and a 9.5% fall compared with the same period last year.


Global’s Capital Network was revealed as the UK’s number on commercial radio brand with 7.7 million listeners.

Real and Smooth Radio

Real and Smooth Radio Limited recorded over 5.9 million listeners each week, accounting for 47.3 million adult listening hours, an increase of 1.2 million on the quarter. Total Real Radio UK is attracting over 2.5 million adult listeners, with reach uplift for both Real Radio Wales and Real Radio Scotland – 37,000 year-on-year and 85,000 quarter-on-quarter respectively.


London talk station LBC had another strong quarter with listener numbers up 2.5% quarter on quarter and 15.7% year on year to 1.07 million.

Classic FM

Classic FM’s UK network drew an average audience of 5.3 million each week, down 5.2% quarter on quarter and 2.4% year on year.

Free Radio

It’s good news for Free Radio, with total reach up by 9% year on year with an extra 66,000 listeners tuning in to the brand’s stations (AM, FM, DAB) each week.


XFM took its London audience back above half a million people in Q3 with 513,000 people listening.


UTV-owned TalkSport drew 2.99 million listeners nationally, 8% down quarter on quarter and 0.9% year on year.

Information compiled from RAJARMedia UKMedia Guardian and Radio Today.