RAJAR Q4 2014 update

    See below for the latest broadcast news based on today’s RAJAR announcement.

    Key information:

    • 47.9 million UK adults are tuning in to radio each week, up by approximately 237,000 adults since the last quarter
    • On average a listener tunes into 21.3 hours of live radio per week
    • 52% of listeners are now tuning in to radio via a digitally enabled receiver (DAB, DTV, online)
    • 22% of adults claim to listen to the radio via a mobile phone or tablet at least once per month. Up 38% Year on Year
    • 37% of 15-24’s currently receive updates on social media about their favourite Radio Station/Presenter

    Highlights

    • Kiss is now London’s leading commercial station in terms of weekly listeners, pulling in 1.91 million per week in the final quarter of the year. Capital drops to second place with 1.86 million weekly listeners and in third place is Heart London with 1.78 million
    • BBC Radio 2 has kept its position as the most popular station, with 15.28 million listeners, while BBC Radio 4 holds onto second place with an audience of 10.76 million, after overtaking BBC Radio 1 in the previous quarter
    • BBC Radio 6 Music has become the first digital-only station to achieve 2 million weekly listeners
    • Chris Evans continues to win the battle of breakfast with 9.6 million listeners, adding over 300,000 since Q3

    The detail:

    BBC National

     

    BBC Radio 1

    The breakfast show has been a focus of attention since Grimshaw took over from Chris Moyles in 2012 – the slot was up 1.4% on Q3, although, over the last year, has witnessed a -6.2% decline. The listenership for the station stood at 10.43m, down 4.9% year-on-year as well as shrinking 1.1% on last quarter. Its share was 6.6%, down from 6.9% (in both Q3 14 and Q4 13).

     

    BBC Radio 1Xtra

    1Xtra’s reach was up, growing 1.5% YoY and 5% over the previous quarter to 1.11m.

     

    BBC Radio 2

    Chris Evans’ breakfast slot continued to dominate, upping its weekly reach from the Q3 by 3.2% over the period – an increase of 297,000 listeners. Year on year, the picture is slightly different, down -2.2%, still at 9.6 million listeners each week, Chris is still the man to beat. As a station, Radio 2’s reach was up 1.8% compared to Q3, but its figure of 15.28m represented a year-on-year drop of 1.5%.
    BBC Radio 3
    Radio 3 edged its audience over the two million mark but is still pulling in fewer listeners than the digital-only service 6 Music. The classical music station has 2.03 million listeners in the last three months of last year, up from 1.91 million the quarter before.

    BBC Radio 4
    The Today Programme was up slightly, at 1.1% this quarter, whilst recording a -5.2% decline over the last year. Maintaining its second place ranking behind Chris Evans, the station draws in almost 6.8 million listeners each week.

    BBC Radio 5Live (and Sports Extra)
    With less sport to cover over the last few months, 5 Live (including sports extra) was down -6.9% quarter on quarter and -12.6% year on year, most of this decline as a result of 5Live sports extra on its own, which was down a huge -46% quarter on quarter and -26.1% year on year.
    BBC Asian Network
    BBC Asian Network remained the biggest Asian radio station in the UK. Posting 619,000 listeners for the quarter. It was down by 10,000 listeners which may be a result of some amendments to its programming. Its listening hours remained at 6.6.

     

    BBC 6 Music
    6 Music edged over its goal of two million weekly listeners in the fourth quarter of 2014. The radio station’s reach hit 2.08 million, up 4.5% from Q3 – a 6.2% increase year-on-year. However, 6 Music’s share dipped from 1.7% to 1.6% year-on-year.

     

    BBC Regional
    England

    Most BBC local radio stations have taken a mild drop in overall reach reflecting the rise of integrated news offerings from regional media outlets and subsequently the changes in media consumption seen this year. However, a number of stations such as BBC Coventry and Warwickshire, BBC Suffolk and BBC Gloucestershire have all seen increases in listeners since Q3.

     

    Wales

    The number of weekly listeners to BBC Radio Wales and BBC Radio Cymru rose in the last three months of 2014. Figures for October to December last year show BBC Radio Wales had a weekly audience of 427,000. That is a rise of 29,000 compared to the number who listened between July and September 2014. Cymru’s weekly listeners increased slightly to 106,000, a rise of 1,000 on the record low audience figures in the previous three months.

     

    Scotland

    BBC Radio Scotland is on an upward trend with 888,000 reach and continues to be the biggest radio station in the country.

     


    Commercial

     

    UTV

     

    Signal 107

    Signal 107 has increased listeners by 68% year on year and 46% quarter on quarter, and growing average hours by 56% since this time in the previous year.

     

    Juice FM

    Juice FM in Liverpool has posted double digit increases across the board. Listening hours have increased by 56% year on year and 33% quarter on quarter.

     

    Pulse 1&2

    Pulse 1 & 2 have seen growth on all fronts, with average hours up 55% year on year and 41% since Q3, and listener reach increased by 21% year on year and 7% quarter on quarter.

     

    Wire FM

    Wire FM has almost doubled its average hours with a 93% increase year on year.

     

    Other UTV

    Swansea Sound in South Wales has more people tuning in with their reach growing 21% year on year. There are increases at Tower FM, Signal 1 and Radio Wave too. Peak 107 continues to lose listeners though, down from 98,000 listeners to 87,000 quarter on quarter.

     

    Bauer Radio

    Bauer Radio (including Orion) maintained the second spot with a weekly reach of almost 17 million, while Bauer Radio’s total portfolio, in third place, secured a little over 16 million following an 11.3% year on year boost.

     

    Heat Radio
    Heat saw its reach up 31.8% YoY to 941,000 compared to 714,000 in Q4 2013, although the station was down 2.5% compared to 965,000 in Q3 2014.


    Absolute Radio

    The main Absolute Radio service drops from 1.872 million to 1.708. At breakfast, the Absolute Radio Network stood at 1,616,000 in Q4 2014, which was up compared to 1,436,000 in Q3 13 but down from 1,758,000 in Q3 2014. In London, Absolute claimed a reach of 694,000 in the fourth quarter of 2014, down 14.2% year-on-year and down 13.1% quarter-on-quarter. Its London share stood at 1.9% compared to 2.3% over the same period in 2013.
    Magic

    Magic showed a quarterly dip, losing 10% of its audience between Q3 and Q4 as figures fell to 1.76 million from 1.96 million. However, year on year, the station remained stable, adding 0.4 per cent to its reach. The loss of the breakfast DJ Neil Fox hasn’t affected the station’s morning audience, as it grew 13 per cent period on period to 884,000 in the final quarter of 2014.

     

    Kiss

    Bauer’s Kiss Network is a new combined entry for Rajar, replacing the Kiss UK brand adding Kerrang! and Heat to its weekly reach figures.  The combination sees the network kick off with a reach of more than 6.1 million weekly listeners – 1.3 million more than the previous incarnation Kiss UK

    Kiss Fresh claimed a reach of 457,000 , which was up 18.1% year-on-year but down 19.1% quarter-on-quarter. Kisstory was up 13.4% YoY to 1,051,000.

     

    Other Bauer
    In Northern Ireland, Downtown Radio is up on reach to 21% and has posted its highest hours in recent years. Sister station Cool FM is down quarter on quarter and year on year but remains the biggest commercial station in the area with 361,000 listeners.

    Global Radio

    Total Global Radio (UK) maintained its dominance over the national and networks with 21.2 million listeners on average. Although the network saw very little change over the quarter (-0.2%), it was up a healthy 6.2% year on year.

     

    Heart
    Global Heart Network recorded a 0.4% quarterly decline but increased its weekly reach by almost a quarter at 23.8% compared with Q4 2013, with its weekly reaching 9.4 million, a result of the Real Radio stations rebranding to Heart.  In London the station has its biggest hours in recent times after recovering from a major drop last quarter but goes to 5th place in terms of reach. In the regions, seven stations went down, two stayed the same and nine increased listeners, including Scotland, North East, North West, Yorkshire and West Midlands. The station’s breakfast show with Jamie Theakston and Emma Bunton made up some of the ground it lost in the previous quarter by winning an additional 160,000 listeners, taking their audience to 681,000.

    LBC

    LBC Network saw a steady increase over the quarter, up 3.4%, with 1.3m reach nationwide, back up over a million in London. In contrast, LBC News 1152 dropped 80,000 listeners to 254,000 in the last three months.

     

    XFM

    The XFM Network is down this quarter from 988,000 to 941,000 weekly reach but is up year-on-year. London had a small increase but Manchester went from 298,000 listeners to 222,000 in the last three months.

     

    Capital

    The Capital Network lost reach quarter-on-quarter, and goes behind KISS in London, but keeps the number 1 breakfast show on commercial radio in London with Dave and Lisa. At the stations, five Capitals lost listeners (London, NE, North West & Wales, Scotland, South Coast), one stayed the same (South Wales) and four (EM, Birmingham, Manchester, Yorkshire) went up.

    Capital XTRA has achieved an increase in London, now with 411,000 listeners compared with 323,000 last quarter. The national audience stays the same at 809,000 weekly reach.

    Classic FM

    Good performance from Classic with a 7.1% quarter on quarter increase resulting in (just under) 5.6 million weekly listeners, which is an addition of 370,000 listeners in the last three months of 2014, fairly steady year-on-year. There have also been significant audience increases for Classic FM’s weekday programming.  Since taking on the station’s afternoon show in September, Anne-Marie Minhall is now listened to by 2.6 million people and increase of 229,000.

     

    Smooth Radio

    Good performance at Smooth as the London station is up on all measures and now has 760,000 listeners, from 742,000 in the last quarter. This time last year it had 441,000 listeners in London. Nationally, Smooth has 4.8m listeners with 2m of those on digital.

    Orion Media
    Free Radio

    Free Radio Birmingham and Black Country has recorded its worst ever reach, down to 314k from 380k last quarter. Hours has also dropped 27% quarter on quarter. Free Radio Coventry is stable year on year for reach but hours are down dramatically quarterly and yearly. Free Radio Herefordshire and Worcestershire is down 25% in hours year on year whilst Shropshire is down 22%.

     

     

    Celador

    Jack FM

    Around the JACK stations, Oxford is down 26% year on year in reach, shedding 22,000 listeners. South Coast and Bristol stay roughly the same, along with Berkshire, but JACK FM Swindon continues to grow and once again posts its best ever figures for the frequency of 42,000 weekly reach

     

    UKRD

    UKRD Overview

    Pirate is down a little in reach, Eagle Radio is up a little, The Bee takes a dip from 55,000 listeners to 44,000 this quarter, and Wessex FM is on a growing trend with an impressive 43% reach.

     

    LINCS FM

    Lincs FM continues to bring in a large audience, with 322,000 weekly listeners, up year on year and quarter on quarter. Dearne FM however has been losing listeners after a spike 18 months ago. The station now has 43,000 listeners compared with 60,000 a year ago.

     

    ANGLIAN RADIO

    Anglian Radio Overview

    The latest numbers show a weekly reach to the Anglian stations of 235,000 (23%) listeners. That number rises to 358,000 a month, and 452,000 a quarter. Total listening hours also broke through the two million mark.
    Town 102 achieved its best ever results – with 68,000 weekly listeners, & over half a million listening hours. Celebrations too in Norwich, where Radio Norwich 99.9 grew its audience, hours & market share. Dream 100 also saw rises across the board (including a 13% market share), & at The Beach which also increased its audience year on year.

     

    KMFM

    KMFM has recorded one of its best ever listening figures, with more than 177,000 adults tuning in each week, an increase of 24,000 from last year. Listeners are now tuning in on average 8.5 hours each week across the county …up 70% up on total listening hours YoY. The KMFM Breakfast Show with Garry & Emma has added another 5000 listeners the second successive increase since it launched last summer.

     

    RAJAR RESULTS IN FULL:

     

    BBC Radio 1                                       10,433,000

    BBC Radio 2                                       15,283,000

    BBC Radio 3                                       2,030,000

    BBC Radio 4                                       10,760,000

    BBC Radio 4 Extra                             1,721,000

    BBC Radio 5 live                                5,610,000

    BBC Radio 5 live sports extra            657,000

    BBC 6 Music                                       2,084,000

    BBC 1Xtra                                           1,110,000

    BBC Asian Network UK                     619,000

    BBC World Service                            1,363,000

     

    Absolute Radio                                    1,708,000

    Classic FM                                          5,570,000

    Heat                                                    941,000

    The Hits                                               814,000

    Jazz FM                                              511,000

    Kerrang!                                              904,000

    Kiss Fresh                                           457,000

    Kisstory                                               1,051,000

    Planet Rock                                        1,115,000

    talkSPORT                                         3,005,000

    BBC Radio Scotland                           888,000

    BBC Radio Ulster                               569,000

    BBC Radio Wales                               427,000

    BBC Radio Cymru                              106,000

    BBC Radio Berkshire                         92,000

    BBC Radio Bristol                               151,000

    BBC Radio Cambridgeshire               107,000

    BBC Radio Cornwall                           153,000

    BBC Coventry and Warwickshire      86,000

    BBC Radio Cumbria                           106,000

    BBC Radio Derby                               125,000

    BBC Radio Devon                              212,000

    BBC Essex                                         213,000

    BBC Radio Gloucestershire               94,000

    BBC Hereford & Worcester                122,000

    BBC Radio Humberside                     161,000

    BBC Radio Kent                                 195,000

    BBC Radio Lancashire                       193,000

    BBC Radio Leeds                               216,000

    BBC Radio Leicester                          171,000

    BBC Radio Lincolnshire                      115,000

    BBC London 94.9                               483,000

    BBC Radio Manchester                      228,000

    BBC Radio Merseyside                      317,000

    BBC Radio Newcastle                        307,000

    BBC Radio Norfolk                             194,000

    BBC Radio Northampton                    75,000

    BBC Radio Nottingham                      150,000

    BBC Radio Oxford                             95,000

    BBC Radio Sheffield                          242,000

    BBC Radio Shropshire                       105,000

    BBC Radio Solent                               275,000

    BBC Somerset                                    71,000

    BBC Radio Stoke                               126,000

    BBC Radio Suffolk                             135,000

    BBC Sussex and BBC Surrey            274,000

    BBC Radio Tees                                 141,000

    BBC Three Counties Radio                158,000

    BBC WM (Birmingham)                     211,000

    BBC Radio Wiltshire/Swindon            65,000

    BBC Radio York                                 80,000

    BBC Radio Guernsey                         24,000

    BBC Radio Jersey                              31,000

     

    LOCAL

    Radio Aire                                           117,000

    107.8 Arrow FM for Hastings             15,000

    107.6 Banbury Sound                         15,000

    The Bay                                              99,000

    THE BEACH                                       59,000

    The Bee                                              44,000

    Radio Borders (Bauer Borders)          57,000

    2BR                                                     58,000

    The Breeze (Basingstoke)                  50,000

    The Breeze (Cheltenham)                  18,000

    The Breeze (Solent)                            74,000

    The Breeze South West (BristolBath) 90,000

    The Breeze (Yeovil/Shaftesbury)       58,000

    106.3 Bridge FM                                 43,000

    Capital Birmingham                            465,000

    Capital East Midlands                         514,000

    Capital London                                    1,869,000

    Capital Manchester                             533,000

    Capital North East                               478,000

    Capital North West and Wales            174,000

    Capital Scotland                                  498,000

    Capital South Coast                            180,000

    Capital South Wales                           208,000

    Capital XTRA (London)                      411,000

    Capital Yorkshire                                1,094,000

    Radio Carmarthenshire/Scarlet FM   39,000

    Central FM                                          46,000

    Radio Ceredigion                                18,000

    C.F.M (Bauer Carlisle)                        108,000

    Channel 103 FM                                 48,000

    Cheshire’s Silk 106.9                          27,000

    Chester’s Dee 106.3                           36,000

    Radio City                                           376,000

    City Talk 105.9                                    81,000

    Citybeat 96.7/102.5FM                       130,000

    Clyde 1                                                479,000

    Clyde 2                                                129,000

    Connect DAB                                      8,000

    Connect FM                                        36,000

    Cool FM                                              361,000

    Dearne FM                                          43,000

    Downtown Radio (DTR)                     307,000

    Dream 100                                          37,000

    96.4 Eagle Radio                                135,000

    Eagle Extra                                         5,000

    Radio Essex DAB                               54,000

    Radio Exe                                           22,000

    Fire Radio                                           45,000

    3FM                                                     27,000

    Forth 1                                                 337,000

    Forth 2                                                 59,000

    Free Radio FM (Birmingham)            314,000

    Free Radio FM (Cov & Warc)            99,000

    Free Radio FM (H & W)                     89,000

    Free Radio FM (Shrops)                     82,000

    Gem 106 (East Midlands)                   465,000

    Hallam FM                                          381,000

    Heart Cambridgeshire                        228,000

    Heart Cornwall                                    97,000

    Heart East Anglia                                284,000

    Heart Essex                                        405,000

    Heart Four Counties                           451,000

    Heart Kent                                           383,000

    Heart London                                      1,783,000

    Heart North East                                 330,000

    Heart North Wales                              107,000

    Heart North West                                576,000

    Heart Scotland                                    496,000

    Heart Solent                                        278,000

    Heart South Wales                              497,000

    Heart South West                               396,000

    Heart Sussex                                      370,000

    Heart Thames Valley                          318,000

    Heart West Country                            678,000

    Heart West Midlands                          770,000

    Heart Yorkshire                                   460,000

    IOW Radio                                          42,000

    Island FM 104.7                                  33,000

    Jack FM South Coast                         230,000

    JACK fm (Swindon)                           42,000

    106 JACKfm (Bristol)                         113,000

    106 JACKfm (Oxford)                        64,000

    107 JACK fm Berkshire                     18,000

    JACKfm 2 Oxford                              41,000

    107.6 Juice FM                                   234,000

    KCFM                                                 83,000

    Key 103                                               458,000

    Kingdom FM                                       55,000

    Kiss (East)                                           433,000

    Kiss (London)                                      1,912,000

    Kiss (West)                                          479,000

    KL.FM 96.7                                         49,000

    KMFM                                                 177,000

    Lakeland Radio                                   19,000

    LBC 97.3                                             1,091,000

    LBC News 1152                                  254,000

    Lincs FM 102.2                                   322,000

    Lyca Dil Se 1035 AM                          70,000

    Lyca Radio 1458 AM                          125,000

    Magic (London)                                   1,763,000

    Magic 1152 (Manchester)                  89,000

    Magic 1152 (Newcastle)                     110,000

    Magic 1161 (Hull)                               75,000

    Magic 1170 (Teesside)                       78,000

    Magic 1548 (Liverpool)                       82,000

    Magic 828 (Leeds)                              97,000

    Magic 999 (Preston)                           25,000

    Magic AM (Sheffield)                         121,000

    Radio Mansfield 103.2                        40,000

    Manx Radio                                        40,000

    Metro Radio                                        413,000

    Minster FM                                          62,000

    Mix 96                                                 46,000

    Moray Firth Radio                               116,000

    Nation Hits!                                         42,000

    Nation Radio                                       176,000

    North Norfolk Radio                            20,000

    Northsound 1                                      129,000

    Northsound 2                                      41,000

    Norwich 99.9fm                                  51,000

    Oak FM                                               36,000

    Original 106 (Aberdeen)                     85,000

    Palm FM                                             35,000

    Peak 107 FM                                      87,000

    102.5 Radio Pembrokeshire               45,000

    Pirate FM                                            160,000

    Planet Rock (West Midlands)             194,000

    Radio Plymouth                                  47,000

    Premier Christian Radio                     189,000

    The Pulse                                            145,000

    Pulse 2                                                41,000

    Q Radio Network                                121,000

    106.1 Real XS Manchester                121,000

    96.2 The Revolution                            31,000

    Ridings FM                                          45,000

    Rock FM                                             284,000

    Rother FM                                           30,000

    Rugby FM                                           20,000

    Signal 107                                           67,000

    Signal One                                          280,000

    Signal Two                                          68,000

    Smooth Radio Cambridgeshire          35,000

    Smooth Radio Devon                         44,000

    Smooth Radio East Anglia                  52,000

    Smooth Radio East Midlands             387,000

    Smooth Radio Essex                          35,000

    Smooth Radio Four Counties             70,000

    Smooth Radio Kent                            50,000

    Smooth Radio London                        760,000

    Smooth Radio North East                   471,000

    Smooth Radio North West                  1,127,000

    Smooth Radio North West/Wales       74,000

    Smooth Radio Scotland                      347,000

    Smooth Radio Solent                          46,000

    Smooth Radio South Wales               58,000

    Smooth Radio Sussex                        68,000

    Smooth Radio Thames Valley            41,000

    Smooth Radio West Country              116,000

    Smooth Radio West Midlands            505,000

    Southend & Chelmsford Radio           56,000

    107.5 Sovereign Radio                       21,000

    Spire FM                                             38,000

    Spirit FM                                             56,000

    Star North East                                   54,000

    97.2 Stray FM                                     47,000

    Sun FM                                               75,000

    Sunrise Radio                                     269,000

    Swansea Sound – 1170 MW               69,000

    Tay 2                                                   68,000

    Tay FM                                               151,000

    TFM Radio                                          187,000

    Time FM 106.6                                   21,000

    96.2 Touch FM – Coventry                 23,000

    Touch FM Staffs                                 33,000

    102 Touch FM                                    50,000

    107.4 Tower FM                                 43,000

    Town 102 FM                                      68,000

    Trax FM                                              80,000

    U105                                                   189,000

    Viking FM                                            208,000

    96.4 FM The Wave                             138,000

    Radio Wave 96.5 FM                          74,000

    Wave 105 FM                                     366,000

    Wessex FM                                         53,000

    West Sound                                        185,000

    107.2 Wire FM                                    57,000

    102.4 Wish FM                                    64,000

    XFM London                                       440,000

    XFM Manchester                                222,000

    XFM Scotland                                     38,000

    Yorkshire Coast Radio                        52,000