RAJAR update – 16th May 2013

The results show that 90.3% of the population tunes in to the radio every week, this is up by approximately 608,000 adults on the same quarter last year with listening to an average of 21.9 hours each. The total number of hours listened to radio is 1.03 Billion, which is marginally down, 3% Year on Year.
Digital radio continues to evolve with twenty-six million people, half the population of the UK are now tuning in via this format each week.
The latest figures show and digital radio listening hours now account for 34.3% of all radio listening, up 17% year on year. For the first time ever, DAB accounts for more than half of all listening to the Absolute Radio network. 20% of adults have listened to radio via their mobile phone, up 19% since this time last year.

BBC National

BBC Radio 1
New Radio 1 breakfast DJ Nick Grimshaw has lost nearly a million listeners since taking over from Chris Moyles, plunging to the flagship show to its lowest audience for a decade. Radio 1, which lost its title as the “nation’s favourite” to Radio 2 in 2001, was also beaten in the latest listening figures by Radio 4, only the second time this has happened since a new audience measurement system was introduced in 1999.

Grimshaw, who was given the breakfast slot in response to pressure to attract a younger audience, had 5.8 million listeners each week on average in the first three months of this year, according to the latest official Rajar audience figures published on Thursday.
The 28-year-old presenter, who took over from Moyles last September, shipped 900,000 listeners compared to the final three months of 2012 and was nearly a million down on Moyles’ last quarterly audience of 6.7 million.

It is the lowest audience for the Radio 1 breakfast show since it was presented by Sara Cox in 2003. Cox had 5.5 million listeners in her last three months in the job before she was replaced by Moyles, who fashioned himself as the “saviour of Radio 1”.

A Radio 1 spokesman said: “When you put in a new schedule and target new listeners it takes time to build a new audience, both for Grimmy and the entire station.
“Ben [Cooper] has got a two-year plan for the station and this is the second quarter of it. It is the biggest set of changes to the station in a generation. We were expecting this kind of situation. Even though the audience is slightly smaller our focus is on the younger demographic.”
Under pressure from the corporation’s commercial rivals and the BBC Trust to reach a younger audience, Cooper has brought in new presenting talent to Radio 1, including chart show host Jameela Jamil and dropped older DJs such as Judge Jules and Vernon Kay. He also moved Greg James to drivetime, with Scott Mills moving to an early afternoon slot.

 

BBC Radio 2
Chris Evans and BBC Radio 2 have both recorded their highest ever audience figures, with the station now reaching over 15 million listeners.

Radio 2 continues to be boosted by the Evans effect, posting a record 15.3 million listeners, its biggest ever audience share of 17.7%, as Radio 1 suffers and stutters with Nick Grimshaw.

BBC Radio 3
Radio 3 over all was up, 13.7% year on year, increasing to 2.2 million with the Breakfast Show posting a strong increase to 704,000 weekly listeners, from 576,000 last year and 606,000 in the last quarter.


BBC Radio 4
Now has a weekly reach of 10.76 million from 10.31 million last year whilst the Today programme gets a weekly reach of 6.94 million, up from 6.66 million last year but down slightly on the quarter from 7.05 million.


BBC Radio 4 Extra
BBC’s second most popular digital offering, Radio 4 Extra posted 1.6 million listeners a week

BBC Radio 5Live
Radio 5 Live, crowned station of the year at the Sony Radio Academy awards earlier this week, was broadly flat, on 6.29 million down from 6.36 million last year but up on the quarter from 6.12 million. Share was down slightly to 4% from 4.4% last year and 4.3% last quarter.

BBC Asian Network

The BBC Asian Network has recently overhauled its output and the general consensus is that the changes seem to be connecting well with listeners. The station has revamped its music playlist too with prominence given to Bollywood. During this period, the station had partnered up with various UK concerts and events and got praise for its Red Button special programming from the BBC Asian Network archives.

The Network has added 101,000 new listeners this quarter, taking up its weekly reach to 554,000. Its listening hours stood at 5.8 hours – that’s one hour less compared to the previous quarter. This time last year, the station was in a similar position with 540,000 listeners – it has 14,000 new listeners compared to last year.

 

BBC 6 Music
6 Music slipped back on the previous quarter but was up nearly 25% year on year to 1.8 million

BBC World Service
The BBC’s World Service was down 11% on the previous quarter, to 1.3 million.

Helen Boaden, Director of BBC Radio, said: “Radio kicks off 2013 with a robust set of figures for the industry as a whole and I’m delighted that BBC Radio still attracts more than 35 million people every week. Radio 2 goes from strength to strength, setting new records across the board.
“The brand new schedule continues to bed in at Radio 1 and we remain confident that it will emerge strongly from a period of transition. Radio 1 is in good health – as clearly demonstrated by five golds at this week’s Sony Radio Academy Awards.”

 

BBC Regional

Wales

Audience figures for the BBC’s Welsh language service Radio Cymru have dropped to their lowest ever level. On average 119,000 people listened to BBC Radio Cymru each week, 3,000 fewer than the station’s previous record low.  The figures cover schedule changes at the station and a period when it was unable to play thousands of Welsh tunes due to a dispute over royalty payments.

Meanwhile, sister station BBC Radio Wales attracted 26,000 more listeners.

Sian Gwynedd, head of Welsh language programmes and services at BBC Cymru Wales, said: “These figures cover a period of unprecedented challenge, disruption and major schedule changes for the station.

“In that respect, the fall in the reach for Radio Cymru is disappointing but not wholly unexpected. The team has worked hard and with creativity over the last few months through some difficult times and I want to pay tribute to their resilience.”

 

England
At BBC local radio, overall reach in England came in at 7.1m, up on last quarter’s 6.9m but down compared to last year’s 7.6m. Interesting figures for Mark Forrest’s new networked evening show which has 1.60m listeners for the first three months of 2013, giving the network the highest reach and share in a year.

Market share, at 8.3%, has increased this quarter, compared to 7.5% last quarter but is down on last year’s 9% and the average hours listened per listener a week came in at 9.79 compared to 9.1 last quarter.

Notable figures in the regions with BBC Oxford gaining a 10% audience share and highest hours, and BBC Radio Cumbria enjoying 33% weekly reach for the first time since 2011.

BBC Radio Derby has taken a hit, with a drop from 29% reach to 22% year on year and total hours falling below 10million – half what it was a year ago.

 

David Holdsworth, Controller of BBC English Regions, said: “It’s been a tough year for BBC Local Radio in England but despite this figures for this quarter have increased. The challenge now is to continue this trend and achieve further growth in the long term.

 

“I believe we can succeed by continuing to provide quality local public service broadcasting much valued by our listeners.”

 

Scotland
BBC Radio Scotland experienced only a little change, year-on-year and quarter-on-quarter. Year-on-year, its reach fell by 0.9 per cent, while the difference between the final quarter of last year and the first quarter of this year was a rise of 0.4 per cent.

In other words, an average 1,007,000 during the first quarter of last year, an average 994,000 during the final quarter of last year and an average 998,000 during the first three months of this year.

Commercial

UTV
Wire FM, Wish FM, Tower FM, The Pulse and Radio Wave have all lost listeners whilst Juice Liverpool sees an increase since this time last year.

talkSPORT
Have attracted 2.9 million listeners in the first quarter of 2013 – an increase of 18% quarter-on-quarter, and 6% year-on-year. Listening hours also increased by 5%, up to 19.2 million – 83% of the station’s audience (2.4 million) is male.

The station’s Programme Director, Liam Fisher, said: “The fact that people are listening longer to talkSPORT is testament to the work of our on-air and production teams who have made the station the home of live sport and breaking sports news”

Managing Director, Calum Macaulay, added: “We’re attracting a record number of ABC1 male listeners which is reflected in the advertisers who have signed or re-signed with talkSPORT in 2013 including Ford, Heinz, Sky, Renault and Microsoft.
“As exclusive broadcasters of the Lions tour to Australia, the first time the event has been on UK commercial radio, we’re also very likely to be attracting new listeners to the station over the next couple of months. As we proved by winning a Sony Gold award for Best Competition on Monday for our work with Coca-Cola we’re in a position to be offering brands exciting and innovative content to reach our listeners on talkSPORT.”


Absolute Radio
Absolute Radio had 1.7 million listeners, down nearly 5% on the previous quarter, but up an identical amount year on year. Its most popular digital spin-off station.
Absolute 80s, was up nearly 15% year on year to 984,000. Across the total network, overall listening hours reach a record level at over 25m.


Bauer Radio
Magic
Some cheer for Magic London, coming in top of the share chart with 5.6%, followed by LBC (4.6%), Capital (4.2%), Heart (4.2%), Kiss (3.9%),
(Most of the Magic AM stations are also down year on year – with just Leeds and Sheffield showing any signs of growth)

Other Bauer:
TFM Radio’s last results with local programmes saw the station lose listeners – from 202,000 to 169,000 year on year.

Metro Radio, CFM, Radio Aire and Viking FM are up whilst City Talk, Radio City, Key 103, Rock FM and Hallam FM are down in listeners since this time last year.


Bauer Scotland:
Clyde 1 & Clyde 2
Clyde 1 has added 84,000 listeners in the last year
Forth One & Forth 2
Forth One adds over a million listening hours since this time three months ago, recording a 10-year high for the station

Graham Bryce, Managing Director of Bauer Media Scotland: “Once more we are proud to stand out as the number one radio broadcaster in Scotland with the most listened to stations in every market.”

Global Radio
Capital FM
95.8 Capital FM, despite losing listeners this quarter, is back on top as the most listened to commercial radio station in London. The latest figures show the station on top with just under two million listeners followed by Magic, Heart then Kiss. Staying in 5th place is LBC 97.3.
Capital Manchester is also up. Capital Yorkshire has reached a new high with 1.128m listeners and Capital North East has hit the half-a-million mark.

XFM
It’s been a good year for Xfm Manchester, adding 53,000 listeners year on year

Classic FM
Classic FM’s weekly average of 5.6 million listeners is up 4% on the previous quarter

 

 

GMG Radio
Real Radio
Not a good day in the Real Radio (Scotland) studio, which now has 472,000 listeners today compared with 650,000 a year ago. The station peaked at over 800,000 in 2007 but has been on a downward trend since.
In the north of England, it’s Real Radio which again takes the headlines with Real North West, Real Yorkshire and Real North East all losing listeners. In the North West, Real has dropped to 361,000 – and at 7% weekly reach is less than the first figures published for the station in 1999 (as Century 105). However, some success with smaller sister station Real Radio XS as it continues to grow with an extra 48,000 listeners this year taking it to 170,000.

Celador Radio
The Breeze
The groups two largest Breeze stations have posted their best ever listening figures. In the first quarter of 2013, The Breeze South covering Southampton, Portsmouth, Winchester, Newbury and Andover has doubled in audience over the past 12 months and now has a 7% weekly reach.

In the South West, The Breeze for Bristol, Bath and Frome & West Wiltshire has more than doubled its audience in the year, and seen a more than fourfold increase in listening hours to over half a million.

Elsewhere in the group Jack Bristol saw its highest audience yet, with 125,000 listeners tuning in each week.


UKRD
Dee 106.3, Silk 106.9, Revolution Radio all on the up, with The Bee seeing a significant increase year on year

 

Commercial Radio:
96.3 Radio Aire                                      140,000
107.8 Arrow FM for Hastings                20,000
107.6 Banbury Sound                            17,000
The Bay                                                  101,000
THE BEACH                                           59,000
The Bee                                                  39,000
2BR                                                         47,000
The Breeze (Basingstoke and North Hampshire) (was Kestrel FM)                 30,000
The Breeze (East Hampshire & South West Surrey) (was Kestrel FM)             17,000
The Breeze South West (North)                                                                           62,000
The Breeze South West (South) (was Midwest Radio)                                      29,000
106.3 Bridge FM                                                                                                    36,000
Buzz Asia 963 & 972AM                                                                                         60,000
Capital Birmingham                              21,000
Capital East Midlands                           481,000
Capital London                                     1,950,000
Capital Manchester                               477,000
Capital North East                                 500,000
Capital Scotland                                    474,000
Capital South Coast                              228,000
Capital South Wales                             203,000
Capital Yorkshire                                  1,128,000
Radio Carmarthen&Scarlet FM            46,000
Central FM                                             56,000
Radio Ceredigion                                 20,000
C.F.M (Bauer Carlisle)                           91,000
Channel 103 FM                                    49,000
Cheshire’s Silk 106.9                            21,000
Chester’s Dee 106.3                              37,000
Choice FM London                               473,000
Radio City 96.7                                      419,000
City Talk 105.9                                       67,000
Citybeat 96.7/102.5FM                           126,000
Clyde 1 FM                                             601,000
Clyde 2                                                   171,000
Connect FM                                           46,000
97.4 Cool FM                                         408,000
Dearne FM                                             45,000
Downtown Radio (DTR)                       292,000
Dream 100                                              46,000
96.4 Eagle Radio                                   142,000
Eagle Extra                                             16,000
Radio Exe 107.3 FM                              22,000
Free Radio FM (Birmingham & Black Country) (was BRMB and Beacon)       368,000
Free Radio FM (Coventry & Warwickshire) (was Mercia)                                 85,000
Free Radio FM (Herefordshire & Worcestershire) (was Wyvern)                    73,000
Free Radio FM (Shropshire) (was Beacon)                                                       81000
Free Radio 80s (Birmingham & Black Country)                                                 67,000
Free Radio 80s (Coventry & Warwickshire)                                                       19,000
Free Radio 80s (Shropshire)                                                                               14,000
Fire Radio                                              41,000
Fire Radio South Coast                        7,000
3FM                                                         29 ,000
Forth2                                                     71,000
ForthOne                                               348,000
Gem 106                                                 441,000
Glide FM 1079                                       16,000
Hallam FM                                              369,000
Heart Cambridgeshire                           256,000
Heart East Anglia                                   316,000
Heart Essex                                            445,000
Heart Four Counties                              602,000
Heart Kent                                              368,000
Heart London                                        1750000
Heart North West and Wales               216000
Heart Solent                                           281000
Heart South West                                  408000
Heart Sussex                                          380000
Heart Thames Valley                             353000
Heart West Country                               625000
Heart West Midlands                            736000
IOW Radio                                             44000
Jack FM South Coast (Was The Coast)                              196000
JACK fm (Swindon) (was More Radio)                               9000
106 JACKfm (Bristol) (was Original 106)                             125000
106 JACKfm (Oxford)                            68000
JACKfm Oxfordshire                             77000
107.6 Juice FM                                       221000
KCFM 99.8                                              83000
Kerrang! 105.2                                       320000
Key 103 (Manchester)                           491000
Kingdom FM                                          83000
Kismat Radio 1035                                89000
Kiss 100 FM                                           1621000
Kiss East                                                476000
Kiss West                                               456000
KL.FM 96.7                                             52000
kmfm East                                               91000
kmfm West                                             72000
Lakeland Radio                                     15000
LBC 97.3                                                 931000
LBC News 1152                                      283000
Lincs FM 102.2                                      346000
Magic 105.4                                            1861000
Magic 1152 (Manchester)                     71000
Magic 1152 (Newcastle)                        119000
Magic 1161 (Hull)                                  80000
Magic 1170 (Teesside)                         86000
Magic 1548 (Liverpool)                         77000
Magic 828 (Leeds)                                 110000
Magic 999 (Preston)                              30000
Magic AM (Sheffield)                             102000
Radio Mansfield 103.2                          41000
Manx Radio                                           38000
Metro Radio                                           434000
Minster FM                                             69000
Mix 96                                                     37000
Nation Hits! (was Nation 80s)              45000
Nation Radio                                         124000
North Norfolk Radio                             21000
Northsound One                                   141000
Northsound Two                                   59000
Norwich 99.9fm                                      53000
Nova Radio – Weston                           20000
Oak FM                                                   31000
Original 106 (Aberdeen)                       53000
Palm FM                                                 35000
Peak 107 FM                                          91000
102.5 Radio Pembrokeshire                 42000
Pirate FM                                                152000
Radio Plymouth                                     38000
Premier Christian Radio                       138000
The Pulse                                               144000
Pulse 2                                                    48000
Q100.5 (Was Five FM)                          14000
Q102.9FM/Q97.2FM/Q101.2FM            80000
Q106 (was Six FM)                                6000
Q107 (was Seven FM)                           10000
Reading 107 FM                                    18000
Real Radio North East                          261000
Real Radio North West                         361000
Real Radio Scotland                             472000
Real Radio Wales (North)                    70000
Real Radio Wales (South)                    461000
Real Radio Yorkshire                           350000
96.3 Real XS Glasgow                          58000
106.1 Real XS Manchester                    170000
96.2 The Revolution                              37000
Ridings FM                                            51000
97.4 Rock FM                                         243000
Rother FM                                              36000
Rugby FM                                               25000
Signal 107 (was 107.7 The Wolf)         53000
Signal One                                             277000
Signal Two                                             68000
Smooth Radio East Midlands              298000
Smooth Radio Glasgow                       278000
Smooth Radio London                         11250000
Smooth Radio North East                    394000
Smooth Radio North West                   783000
Smooth Radio West Midlands             381000
Southend & Chelmsford Radio            48000
107.5 Sovereign Radio                         21000
Spire FM                                                 47000
Spirit FM                                                 56000
Star NE – North (was Durham FM)       21000
Star NE – South (was Alpha 103.2)       29000
Star Radio in Cambridge                      25000
97.2 Stray FM                                         56000
Sun FM                                                   72000
Sunrise Radio (Greater London)         348000
Swansea Sound – 1170 MW                 50000
Tay-AM                                                   75000
Tay-FM                                                   138000
TFM Radio                                             169000
Time FM 106.6                                       23000
96.2 Touch FM – Coventry                    20000
102 Touch FM – Warks Worcs Cotswolds          46000
Touch FM Staffs    Y              250          32000
107.4 Tower FM     Y              434          50000
Town 102 FM         Y              283          61000
Trax FM                                                  87000
U105                                                       204000
96.9 Viking FM                                       228000
96.4 FM The Wave                                133000
Wave 102 FM                                         29000
Wave 105 FM (Bauer South Coast)      393000
Radio Wave 96.5 FM                             66000
Wessex FM                                            46000
West Sound                                           179000
107.2 Wire FM                                        42000
102.4 Wish FM                                       65000
XFM London                                          574000
XFM Manchester                                   206000
Yorkshire Coast Radio                         47000
Yorkshire Radio                                    99000