Rajar Update

RAJAR Update

Almost 90% per cent of the UK’s population now tuning into radio on a weekly basis.

The share of all radio listening via a digital platform now stands at 31.5% compared to 26.9% for the corresponding period last year and 29.2% for Q1, 2012. 18 per cent of adults was also found to listen to radio through their mobile phone – a rise of 24 per cent on last year, while 21.8m adults were found to have access to a DAB receiver, up eight per cent on last year.

More facts and figures for you – 46% of the population has tuned in via any Digital platform, and 21.8 million adults have access to a DAB receiver – up 8% year on year.

The share of all listening through digital television has seen a slight decline from 4.8% in Q2, 2011 to 4.7% this quarter.
Online share of all radio listening has increased to 4.6%, up from 3.2% in Q2, 2011 and 3.9% in Q1, 2012.

Some London news: All the top commercial and BBC radio stations in London have lost listeners in the latest RAJAR data, compared with three months ago. Capital FM keeps the highest reach at 2.072m, whilst Heart London has the highest share at 5.7%.

In terms of reach, Magic 105.4 takes second place with 1.951m, Heart 3rd with 1.798m and Kiss back to 4th place with 1.740m. Share wise, it’s a different story with Heart on top, followed by Magic, Kiss then Capital.

BBC Radio 4 remains the most listened to radio station in the Capital, although its reach is down nine per cent to 2.726m listeners. It still has a huge 17% share, followed by BBC Radio 2 with 2.202m listeners and 12% share.

It’s bad news for other London stations too with Kismat Radio dropping by 50% and Xfm London by 30% in 12 months, and Smooth Radio London recording its worst ever figure with just 385,000 listeners.

So the movers and shakers!!

BBC National

BBC Radio 1
Both Chris Evans and Chris Moyles lost listeners in the last quarter – but the gap is getting smaller. Moyles is down to 6.93m listeners (7.1 last quarter and 7.4 last year). The station itself reached 11.27 million listeners every week this quarter – compared to 11.14m last quarter and 11.69 last year – and has a share of 8.3%, – from 8.2% last quarter and 8.5% last year.

Radio 1Xtra drew 1.14 million listeners each week – its biggest total since the station was launched 10 years ago.

BBC Radio 2
Evans is down this quarter but up year-on-year to 8.95m. Radio 2’s weekly audience is 14.46 million – from 14.56m last quarter and 13.97m last year. It had a share of 16.1%, from 16.8% last quarter and 14.9 last year.

BBC Radio 3
Radio 3 has 2.04 million weekly listeners – compared to 1.9m last quarter and 2.17m last year. The network’s share is 1.2%, from 1.1% last quarter and 1.3% last year.

BBC Radio 4
Radio 4 posted a weekly audience of10.52 million, from 10.31m last quarter and a record 10.85m last year. Its share is 12.1% – compared to 11.9% last quarter and 21.42% last year. The Today programme has 6.76 million listeners each week, from 6.66m last quarter and a record 7.18m last year.

BBC Radio 4’s sister station, Radio 4 Extra which specialises in broadcasting entertainment programmes from the BBC archive, attracted a record 1.64 million listeners during the period – up from 1.5m last quarter and 1.61 m last year.

BBC Radio 5Live
BBC Radio 5 live recorded a combined reach with sister station 5 live sports extra of 6.36 million listeners, from 6.55m last quarter and 6.68m last year.

5Live Sports Extra notched up more than a million listeners, with an audience of 1.07m (up from 797,000 last year and 952,000 last quarter),

BBC 6 Music
The station continued its strong performance with 1.38 million weekly listeners (1.27m last year and 1.45m last quarter).
Tim Davie, Director BBC Audio & Music, said: “These figures represent a strong performance across our portfolio and an industry in robust health. Last year we laid out a clear strategy for our digital stations, so it is great to see our digital-only networks breaking records and all four attracting more than a million listeners every week.”

BBC Asian Network
The BBC Asian Network posted a record weekly reach of 547,000 listeners, up from 540,000 last quarter and 471,000 last year.

BBC World Service
BBC World Service posted a UK reach of 1.39 million (1.3m last quarter and 1.72m last year),

BBC Regional
BBC Local / Regional radio reached 8.96 million listeners per week – from 9.9m last quarter and 9.65m last year.
Overall reach for BBC Local Radio in England came in at 6.8million – a reduction compared to last year at 7.2m. Market share also showed an overall reduction at 7.7% (compared to 8.1% last year and 9% last quarter) and the average hours listened per listener per week were 9.5, compared to 9.76 last year and 10.3 last quarter.

David Holdsworth, Controller, English Regions, said, “The figures for this quarter are disappointing but come after several quarters of significant growth. We’re under no illusions that we continue to operate in a very tough market but I remain confident that we’re on track to develop growth long term.”

Some BBC stations reported a slight increase though, such as BBC Radio Gloucestershire, BBC Radio Lincolnshire and BBC Radio Northampton.

BBC Radio Scotland
A weekly reach of 959,000 – a drop of 7.3% year on year.

BBC Radio Ulster
A weekly reach of 532,000 – a drop of 10% year on year.

Commercial

UTV

talkSPORT
talkSPORT’s upward RAJAR trend has come to a halt this quarter with the station dropping from 3.2m to 2.9m weekly listeners. Drive, 4-7pm weekdays, presented by Darren Gough and Adrian Durham, achieved its highest ever audience reaching over 1.2 million listeners. talkSPORT reaches 2.4 million men representing 82% of the audience, a 2% point increase on Q1. 55% of the total talkSPORT audience are categorised as ABC1. The station’s website has continued to grow and has recorded its highest ever number of unique users – over three million people visited talkSPORT.co.uk in July2012.

With record figures for Drive show and listening hours totalling 18.8m, alongside the highest ever unique users for its website, Moz Dee, talkSPORT programme director said: “While these figures are slightly down on the record highs that we achieved in recent quarters, we expected some fluctuations following our move to an all sports format. Our weekday programming is very strong with a record audience for Drive and while our weekends have been without live Premier League football this returns in just a couple of weeks time on the 18 August. This season we’re bringing listeners more live top level domestic football than ever before with the FA Cup, England games and our first ever commentary of the Community Shield, so we have every cause to be optimistic.”

UTV Local
Of UTV Media, which Yorkshire stations Pulse 1 and 2, Peak FM in Chesterfield and Signal radio in Staffordshire and Cheshire seeing a combined increase in weekly listening hours to 10.7m, despite a fall of seven per cent across all local radio, Calum Macaulay, director of Local Radio for UTV Media (GB) said: “These figures show the strength of UTV’s local stations in what has been a difficult book for local radio elsewhere. Juice FM and Signal continue to be an integral part of their communities and our strategy of investing in new talent and local sports rights for the group continues to pay off.”

Absolute Radio
The Absolute Radio Network has grown its listeners to 3.2 million, having hit 3m last quarter. Absolute Radio itself has also grown to 1.8 million – the highest in four years. The Christian O’Connell Breakfast Show now has the No. 2 commercial share slot in London with almost 200,000 new listeners nationally this quarter taking it to a record 1.4 million. Absolute Radio Network in London (4.9%) is now ahead in share of 95.8 Capital FM (4.6%) for the first time in the history of the Golden Square business. It’s London audience, soaring 22.2% on the previous three months to 974,000. Breakfast host Christian O’Connell grew his audience in the capital by nearly 150,000 on the previous quarter, to 674,000.

But it was a different tune for some of Absolute’s digital spinoff stations. While Absolute 80s, with 864,000 listeners, and Absolute Radio 90s, with an average weekly reach of 414,000, appear to have firmly established their appeal, none of Absolute Radio 60s, Absolute Radio 70s or Absolute Radio 00s managed more than 200,000 listeners.

Bauer Radio

Bauer saw its Place Portfolio reach 8.5m adults each week, with each average listener tuning in for 8.3 hours each week, it claimed, with Magic 105.4 reaching 1.9m listeners in London on a weekly basis.

Meanwhile the Bauer Passion Portfolio, including Kiss, Smash Hits and Heat Radio, saw a reach of 6.6m adults each week,with average listening hours calculated at 6.2hours a week. Within that, national Kiss station increase it’s reach to 4.4m on last year, increasing its hours to 22.7m.

Dee Ford, group managing director, Radio, Bauer Media, said: “Bauer Radio has performed well this quarter, with positive quarterly increases across reach, hours and market share.

“The Place Portfolio continues to perform well, where it remains commercial number one in 20 out of 21 markets, whilst the Passion portfolio goes from strength-to-strength, with record-breaking results for Smash Hits and strong performances again from our powerful multi-platform brands Kiss and heat radio.”

Heat
A 6.4% increase year on year to 713,000 listeners

Kiss
With three regional FM’s and quasi-national DAB coverage, Kiss is maintaining its audience of 4.3m weekly listeners. Kiss East and West went up but Kiss 100 dropped along with most other London stations.

The Hits
Down 19.9% to 973,000 weekly listeners.

Magic
A drop of 14.7% year on year to 1,951,000 listeners per week.

Other Bauer

Bauer Scotland:
In Scotland, Bauer saw Forth One grow it’s audience to reach 361,000 listeners for. On average 9.6m hours each week, rising by 5.5 per cent on last year, while Clyde 1 reached 528,000 listeners each week.

Graham Bryce, managing director of Bauer Radio Scotland, said: “We’re delighted to once again report a strong set of audience figures for Bauer Radio Scotland, as we deliver our programming to more than 41% of the population each week. Every one of our brands are number one in their marketplace, re-enforcing our view that local stations, delivering local content is the winning formula.

“In the highly competitive central belt marketplace, we are once again reaching more than 1million listeners every week, clearly defining Bauer as the leading commercial broadcaster and leaving the ‘quasi’ national and regionally formatted competition behind.

“We remain committed to bringing our local audiences across Scotland the most relevant showbiz, news and sport, travel and entertainment, along with more hit music than anyone else. Our stand-alone ability to reflect the lives of our listeners in each part of the country through tailored content, to connect more deeply at a local level, and engage our listeners with local personalities, allows us to bring the daily entertainment, news and music world to our listeners like no other broadcaster.

“We will continue to remain focused on listening to the local communities in and around our stations geographical areas to ensure we deliver the content they want, how they want it and when they want it.”

Clyde 1 & Clyde 2
Clyde 1 FM is down 8.2% year on year to 528,000 weekly listeners while Clyde 2 has seen a 23.2% decrease to 202,000 listeners.

Forth One & Forth 2
Forth2 is down to 71,000 weekly listeners a year on year drop of 26.8%, however ForthOne has increased 3.4% to 361,000 listeners.

Global Radio

Capital FM
Hit music network Capital continues to make various impressions in the regions, with Capital Scotland celebrating its highest ever reach, adding 35,000 new listeners per week. Capital Manchester beats Key 103 with 66,000 more listeners in the last quarter, now reaching 519,000, and Capital Birmingham adds 39,000 new listeners and enjoys its highest ever market share at 9%.

Capital Radio remains the biggest commercial radio station in London, where there was a big drop in listeners for Smooth Radio.

Global Radio’s Capital London held onto the top spot despite shedding 8.7% of its listeners on the previous three months, down to 2.07 million listeners a week in the three months to the end of June, according to official Rajar listening figures published on Thursday.

Heart
At Heart, the London station records a share of 5.3% – the highest commercial station in the capital – and more listeners than Radio 1 in its TSA. Nationally, the brand is down on the previous quarter, down 1.4% to 7.38 million. The newest Heart station in Cornwall, a re-branded Atlantic FM, has seen a slight increase in listeners this quarter, although down year-on-year.

LBC
LBC 97.3 had 809,000 listeners, down 6.7% on the previous quarter, while its talk rival BBC London 94.9 had 453,000 listeners, down 10.1% on the previous quarter and slipping 18.2% year on year.

XFM
Xfm is up this quarter in both Manchester and London. 104.9 added a few Londoners whilst the northern version grew from 153,000 listeners to 211,000 – taking it back to where it was for the last two quarters.

Classic FM
Global Radio’s Classic FM was up marginally on the previous three months but down 4.4% on the year to 5.48 million

Choice FM
Good news for choice, up 7.1% on last year to 527,000 weekly listeners

GMG Radio

Smooth Radio
Although operated as one station, Smooth Radio’s figures are spread across various regions and show vastly different results – with 102.2 recording its lowest ever on the frequency at 385,000 listeners, to another record high figure on 100.4 in the North West of 886,000. Smooth Radio nationally remained around the 3.2m mark.

Real Radio
Regional stations in the North West, the North East and Scotland have seen some of their lowest ever figures – with the former Century stations now on half the amount of listeners they once had. Real Yorkshire and Wales remain steady, whilst sister stations Real Radio XS in both Glasgow and Manchester recorded their highest ever figures.

Free Radio

Free Radio in the West Midlands launches with over 700,000 listeners and 5.6m listening hours, with a market share of 7.4%. Compared to Orion Media’s grouping of former stations BRMB, Mercia, Wyvern and Beacon, this figure is up by a tenth year-on-year.

Tindle Radio
At Tindle Radio, 370,000 listeners tune in each week, a 3% increase on the previous quarter. 57,000 adults listen to Norwich 99.9FM per week with hours up 28% year on year, whilst Ipswich based Town 102 reports a weekly reach of 59,400.

Channel 103 celebrates it’s 20th birthday with the station’s highest ever reach and share. 57% of Jersey tunes in each week and Island FM (Guernsey) sees reach increase from 26,100 to 29,800 (49% to 55%) on the previous quarter.

Group Programme Director Tom Kay said: “Strong, steady audience growth, for over three years now at Tindle, goes to shows that commercial radio, if engaging, personality-led and in tune with listeners lives, remains as popular as ever”.

UKRD
At UKRD, the total hours are up by almost 15% across the group. Eagle, Spirit, Wessex, Stray showed strong gains but Minster, Spire and Sun see a drop in numbers.

Sun FM however maintains its number 1 position against all BBC and commercial stations in Sunderland.

Group CE William Rogers: “These results are terrific not only for UKRD as a group but for the principle of genuinely local radio. Our station teams have delivered strong growth yet again and proved once more that there is nothing wrong with the genuinely local radio model when a committed team delivers it in a polished and professional way.”

Other notable figures

Planet Rock is up again – the station’s weekly reach has increased to 948,000, up 10.7% year on year (10.1% quarter on quarter).

Full breakdown of UK radio station listener numbers for the second quarter of 2012 (source: Rajar)

Name of station, weekly reach in thousands, percentage change year on year

107.2 Wire FM: 52 ; –18.8
107.6 Juice FM: 209 ; 8.3
2BR: 60 ; 15.4
96.2 The Revolution: 40 ; –23.1
96.4 Eagle Radio: 150 ; 9.5
Absolute Radio London: 746 ; 6.0
Absolute Radio National: 1269 ; 14.4
BBC Coventry and Warwickshire: 88 ; 14.3
BBC Hereford & Worcester: 103 ; –20.2
BBC London 94.9: 453 ; –18.2
BBC Radio Bristol: 139 ; –25.3
BBC Radio Cambridgeshire: 108 ; –9.2
BBC Radio Cumbria: 115 ; –21.8
BBC Radio Devon: 203 ; –22.5
BBC Radio Gloucestershire: 110 ; 15.8
BBC Radio Guernsey: 25 ; 13.6
BBC Radio Humberside: 224 ; 21.7
BBC Radio Leicester: 183 ; 12.3
BBC Radio Manchester: 230 ; 39.4
BBC Radio Sheffield: 279 ; 15.3
BBC Radio Shropshire: 111 ; –3.5
BBC Radio Wiltshire/Swindon: 84 ; –11.6
BBC WM (Birmingham & Black Country): 225 ; 2.7
BBC World Service: 1391 ; –19.1
Forth2: 71 ; –26.8
Hallam FM: 400 ; 10.8
Heart East Midlands: 110 ; 197.3
Heart North West and Wales: 246 ; 18.8
Heart Solent: 341 ; 16.4
Heart Thames Valley: 361 ; –16.6
Heart West Midlands: 755 ; –13.1
Jack FM South Coast (Was The Coast): 193 ; 65.0
Kismat Radio 1035 (Greater London): 92 ; –49.5
Premier Christian Radio: 172 ; –26.8
Pulse 2: 45 ; –30.8
Real Radio North East – (was Century Radio): 265 ; –28.2
Signal Two: 57 ; –25.0
Smooth Radio Glasgow: 300 ; 20.5
Smooth Radio London: 385 ; –20.8
Sunrise Radio (Greater London): 286 ; –31.4
U105: 178 ; –23.9
Wave 102 FM: 23 ; –23.3
XFM London: 417 ; –37.9
XFM Manchester: 211 ; 39.7

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