The latest radio listening figures: RAJAR Q1 2015

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The latest RAJAR results have been released revealing the UK radio listening figures for the first quarter of this year.

It’s been a great start to the year for radio, particularly for lots of national commercial stations,¬†with the listener count collectively up 3.3% year on year. RAJAR has also reported a steady¬†increase in digital listening which now exceeds half of the entire radio audience.

The radio marketplace

  • 47.8 million adults or 89.3% of the population tune into the radio each week
  • The average listener tunes to 21.3 hours of live radio per week
  • Listening to radio via a digital platform is 54%
  • 22% of adults and 34% of 15-24 year olds listen via a mobile or tablet device
  • 31% of adult social media users and 44% of 15-24 year old social media users receive updates from their favourite presenters and radio stations

Top RAJAR stories

  • BBC Radio 2 is the most popular UK station with 15.09 million people listening each week
  • BBC Radio 1 continues to shed its older audience with the average age of listeners now being 21
  • BBC Radio 4 Extra has taken over BBC 6 Music to become the UK’s biggest digital-only station
  • After launching nationally in January, Magic records its first ever nationwide figure – an impressive 3.6 million listeners
  • Absolute Radio, Magic, talkSPORT, Kisstory and LBC have all recorded strong results this quarter
  • The London Breakfast show battle has a new winner – Kiss’ Rickie and Melvin take the No1 spot as the capital’s favourite. Followed in order by Capital, Magic, Heart and then LBC. And Christian O’Connell put in a very respectable performance on Absolute Radio, adding 84,000 listeners
  • On a local scale, many commercial stations that have done exceptionally well in terms of growth in listening hours, including The Breeze in Bristol, Bath and Weston, Oxford’s 106 Jack FM, 107.2 Wire FM, whose hours rose by a whopping 87% and the QRadio network including Citybeat in Northern Ireland, which saw 9.5% increase on reach and 20.5% increase on hours.

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